Demand intelligence for commercial property

Find the right occupiers.
Lease your schemes faster.

By the time most demand is visible in the market, everyone's chasing the same companies. Propaign identifies occupiers earlier so you're having conversations before most teams even know demand exists.

£620k per year. 10 year lease. One introduction.
£310k per year. 10 year lease. One introduction.
£207k per year. 10 year lease. One introduction.

What is Propaign

Get to the right occupiers before the market does

Most occupier demand starts showing signals well before it's visible in the market. By the time it is, you're competing with everyone else for the same conversations.

Propaign identifies the right occupiers earlier, activates personalised outreach at scale, and gives your team more time where it matters - progressing warm conversations and leasing space faster.

Identify demand before it’s visible

See which occupiers are showing movement signals before they formally enter the market.

Move faster from pipeline to lease

Reach the right companies with outreach that's specific to their situation and your scheme.

How it works

From hidden demand to signed leases

1.
Occupier Demand Report

Identify demand before it's visible

Most occupier movement starts long before it reaches the market. We surface it earlier.

2.
Demand Activation

Create conversations at scale

Generic outreach gets ignored. Every conversation is built around that occupier's specific situation.

3.
Focus on what closes

Opportunities surfaced

Not all pipeline is equal. See exactly which occupiers are engaging so your team focuses where it counts.

Demand intelligence

Demand built on real signals

A lot of occupier demand isn't visible until it's already competitive. These are the signals that tell you sooner.

Lease Events
Upcoming expirations
Growth Signals
Headcount & hiring velocity
Geo-expansion
New market entries
Acquisitions
M&A consolidation signals
Local Supply Chain
Proximity dependencies
Workforce Data
Return-to-office changes
Funding
VC / PE growth rounds
Local Investment
Area growth spend
ESG Alignment
Sustainability mandates
Two products. One pipeline.

Start with a clear view of demand


Whether you need to understand the demand pool for one scheme or build a pipeline that leases space faster - here's where to start.

Occupier Demand Report

A structured view of occupier demand around your scheme, built on verified signals and prioritised by likelihood to transact.

From £750 one-off
50 or 100 occupiers · No contact details included
What’s included
  • Prioritised occupier list with clear evidence behind each selection
  • Verified signals including lease events, growth, funding and expansion
  • Demand ranked by intent strength, not just profile fit
  • Timing insight to identify when demand is likely to materialise
  • Client-ready report to support strategy and decision-making
Request a report →
Most popular

Demand Activation

We engage and track occupiers showing verified requirement signals, turning early demand into live, qualified conversations.

From £2,725 / month
Minimum 4 months · Includes the Occupier Demand Report
What’s included
  • Everything included in the Occupier Demand Report
  • Senior decision-makers identified and prioritised
  • Personalised outreach aligned to each occupier’s signals
  • Live dashboard showing engagement and intent signals
  • Clear demand tracking from initial interest to confirmed requirement
Book an Intro →
Sample Occupier Demand Report
See it in action

What the Report looks like

A real example of the intelligence we deliver - market context, prioritised occupiers, and the verified signals behind each one.

Market demand summary

Demand by industry, signal type, and timing across your catchment.

Prioritised occupier list

50 or 100 companies ranked by intent strength, each with a rationale.

Timing indicators

Lease windows and funding timelines - so you know who to contact and when.

Most leasing strategies are built on demand that's already visible. The report shows you what isn't.

DEMAND ACTIVATION · IN PRACTICE

Every month space sits empty costs money. Know exactly where your pipeline stands.

Each contact receives outreach built around their timing, trajectory, and potential need for space. Every interaction is surfaced with full context - so you always know who is active, who is warming, and who is ready to speak.

Early Demand Signal

Repeated engagement, no direct action yet.

Confirmed Demand

Replied, requested a call, or a viewing.

Full pipeline visibility

All contacts, statuses and engagement in one view.

Live, not static

Updates continuously throughout the campaign.

Live Dashboard
500Prospects
204Companies
456Contacted
389Opened
187Leads
WP
William Poolton Pooltons
TO CONTACT
TH
Thomas Hilton Booker Accountants
CONTACTED
RH
Rebecca Hornberry Hornberry Ltd
WARM LEAD
PB
Phil Bardsley Big Industries
TO CONTACT
PR
Paul Rogers Architects
CONTACTED
WHO IT'S FOR

Built for agents and asset managers

FOR AGENTS

Win more instructions with evidence behind the strategy

  • Identify occupiers showing movement before they reach the market
  • Reach more relevant companies with outreach personalised to their situation
  • Spend less time prospecting and more time progressing warm conversations
  • Give clients stronger evidence behind the leasing strategy
  • Create fresh pipeline for schemes where momentum has stalled
FOR ASSET MANAGERS

Know which occupiers are worth prioritising - before your competition does

  • See which occupiers are relevant to your schemes before demand becomes competitive
  • Reduce void periods by building pipeline earlier in the occupier's decision-making
  • Know which leads are genuinely active versus early-stage interest
  • Get confidence that the right companies are being targeted, not just inbound enquiries
  • Support leasing strategy with demand evidence rather than market assumption
THE HONEST QUESTION

Don’t we all have access to the same data anyway?

  • Current data is often wrong or outdated
  • Signals are disconnected and not cross-referenced
  • It’s not personalised to your scheme
  • No visibility of occupier intent or timing
  • Requires huge manual effort to process

It's a fair question. Company data, market reports and property databases are widely available.

The difference isn't the data - it's how Propaign combines those signals, matches them to specific schemes, and surfaces the occupiers worth focusing on - earlier in their decision-making than standard market activity would show.

The result: Companies surfaced which are showing movement before that becomes visible to the whole market.

OFFICE SPACE, COVENTRY

£3.8m

deal value created

Propaign

Occupier identified through
Propaign

£380k

Per year lease signed

10 yr

Lease term agreed

1

Introduction. That’s all it took.

This is what early demand visibility looks like in practice.

Stop guessing.
Start leasing faster.

Built for teams who know demand is out there - Propaign helps you find it, reach it, and convert it before your competition does.

From £750 per report. No commitment needed.