GDPR and Propaign: What You Need to Know
GDPR has been protecting data and challenging marketers since 2018. But how does it apply to B2B marketing, and what does it mean for propaign campaigns? Here’s a simplified guide to keep things clear and compliant.
What is GDPR?
The General Data Protection Regulation (GDPR) is all about how businesses handle personal data. It ensures data is collected, stored, and used responsibly. While it can seem daunting, the basics are straightforward:
Get clear consent or rely on legitimate interest to contact prospects.
Be transparent about how you use data.
Only collect what you need and keep it secure.
GDPR compliance isn’t just about avoiding fines—it’s about building trust with your prospects.
Does GDPR Apply to Propaign?
Yes, GDPR applies to all businesses. While you don’t always need explicit consent to contact someone, your outreach must have a legitimate interest.
For propaign campaigns, this means:
Targeting the right person at the right company.
Ensuring your message is relevant and beneficial to them.
Respecting opt-outs immediately—when someone says no, it’s a no.
How Propaign Ensures GDPR Compliance
When you run campaigns with propaign, compliance is built in. Here’s how we keep everything above board:
Verified Prospects: Every contact is carefully vetted to ensure legitimate interest and relevance.
Transparent Data Handling: We show you exactly how your outreach meets GDPR requirements.
Secure Systems: All data is stored and processed securely, reducing the risk of breaches.
Respecting Opt-Outs: If someone doesn’t want to be contacted, they’re removed immediately.
With propaign, you can focus on connecting with quality leads, knowing compliance is covered.
What About Outreach?
Whether it’s email or phone, GDPR rules apply. For propaign campaigns, that means:
Only contacting verified prospects.
Ensuring all contact details are collected and stored lawfully.
Always respecting preferences, like opting out and notifying you of any changes in preferences.
Want to see how propaign can deliver GDPR-compliant lead generation?
