What Makes a Verified Lead?
When marketing a property, it’s essential to focus on quality over quantity. A verified lead is a potential tenant who is not only relevant to your property but also ready to engage.
Here’s what sets a verified lead apart and why it matters for successful marketing.
Defining a Verified Lead
A verified lead has:
Relevance: They match the criteria for your property, such as business size, location, or lease needs.
Accurate Contact Information: Their email, phone number, and other details have been confirmed.
Decision-Making Authority: The contact is someone with the ability to make leasing decisions, such as a property manager or director.
Why Verification Matters
Focusing on verified leads ensures:
Effective Outreach: Your time and efforts are directed toward the right people.
Higher Conversion Rates: Verified leads are more likely to result in meaningful conversations and agreements.
Streamlined Efforts: Avoid wasted time on irrelevant or outdated contacts.
How Propaign Verifies Leads
Propaign uses a combination of technology and expertise to ensure every lead is high-quality:
AI-driven analysis to identify businesses actively searching for space.
Cross-referencing details like lease expirations and business growth signals.
Confirming contact information and decision-maker roles to maximise outreach success.
Verification is the cornerstone of effective property marketing.
By focusing on quality over quantity, propaign helps landlords and agents connect with the right prospects, saving time and delivering results that matter.
